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Avon’s Mark Goes Digital

Brand taps market through online video, social networks

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By: TOM BRANNA

Editor

Recent college graduates are challenged by today’s job market. Predictions based on recent statistics forecast a 22% decrease in the number of college graduates hired compared to last year. In light of these staggering statistics, many young women are looking for ways to supplement their income and are turning to mark, the beauty and fashion boutique brand. Mark—the boutique brand for young women by Avon—gives young adults the opportunity to make their entrepreneurial “mark” in the world and...

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